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Small Business Owner Pays 30,000 Yuan to 14 Million-Follower Influencer—Only 4 Orders Completed

Small Business Owner Pays 30,000 Yuan to 14 Million-Follower Influencer—Only 4 Orders Completed

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Shanghai small business owner Chen Xiansheng thought he’d struck gold when he paid 30,000 yuan (about $4,200) to a 14 million-follower influencer to promote his food products. But the dream quickly turned into a nightmare: after a 20-minute live stream where the influencer’s fans placed 599 orders, only 4 were actually completed. The rest? Chen alleges they were fake orders—part of a widespread practice of “brushing orders” to inflate sales figures.

Small Business Owner Pays 30,000 Yuan to 14 Million-Follower Influencer—Only 4 Orders Completed

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